Your Artsy profile is the hub of your online presence. You can enrich your gallery profile and amplify your offline efforts by sharing shows, fair booths, and works from your backroom with Artsy’s international audience of art buyers and enthusiasts. This provides collectors with the best possible user experience by driving them to a place where they can not only learn more about your artists and their works, but also inquire about or purchase a work with the click of a single button.
Read on to learn best practices for promoting your gallery program and artists on Artsy.
Adding your Shows
The shows you upload to Artsy make up the core of your online presence—featured shows are front and center on your gallery profile. Make sure to upload every show you host in your physical space so your online presence reflects and supports your gallery’s program.
Tip: Is your show taking place in New York, Los Angeles, London, Paris, Berlin, or Hong Kong? These shows are plotted on Artsy’s City Guide map, which helps collectors and art enthusiasts plan their gallery visits. Read our City Guide Overview and learn how to get your show on the map.
Here are some guidelines for running your next online show.
Upload a Preview
Before your show opens, upload a preview of your show to share in newsletters and invitations. We recommend doing this as soon as you have a press release written. For some galleries, this will be up to 6 months in advance of the show.
The sooner you upload your show, the more time collectors will have to connect with you to inquire about purchasing works from your exhibition.
Collectors can also find shows on city pages with future exhibitions appearing in the "Upcoming Shows" section and current exhibitions listed under “Opening this Week” or “Current Shows.”
Tip: Target the most interested users by revisiting past conversations. Before each exhibition, review your past Artsy inquiries and follow up with collectors who previously inquired on any of the artists that will be featured in your upcoming show.
Just as you would have an exhibition sheet at your gallery, include a description of the exhibition at the top of the show page on Artsy. This provides an informative and welcoming point of entry for the collector, contextualizing what they’re about to see and guiding their experience of the curated works.
Once your works have been installed in a physical space, add installation shots to help collectors experience the physical exhibition even if they can’t attend your show in person.
Keep Your Past Shows Published
The bottom of every show page includes a space for past exhibitions. Just as a visitor might ask to view other works by an artist, they can easily familiarize themselves with your gallery program on Artsy. Not only does this nurture the relationship with a collector, but it creates more opportunities for them to follow your artists and purchase work.
Like fair booths, Artsy shows are added to the CV of the artists in your show and will provide future collectors with insights into the artists’ careers, as well as linking back to your exhibition.
Online Exclusive Shows
Use Online Exclusive Show when your space is in transition, for showcasing seasonal collections, or even to create curated picks for your newsletter, Instagram audience, or personal outreach. Online exclusive shows are just like the physical shows you upload to Artsy but without the requirement of a physical location.
“In the months where we don’t have a physical exhibition somewhere, Artsy is the essential presentation for us, our artists, and our artworks,” says Dr. Eva Morawietz, Director of MO-Industries. “It makes up the main part of our business during this time.”
Uploading Fair Booths
These key art world events create lots of opportunities for galleries to connect with new collectors and introduce their artists’ works to new markets. Fairs are also reported to be the most expensive form of marketing used by galleries.
Uploading your fair booth to Artsy means you can make the most of these key art world events and increase the return on your art fair investment.
We recommend reviewing your profile settings to make sure your contact information is up to date before every fair.
When Should I Upload My Booth?
The earlier the better. Collector behavior at art fairs today is changing. Young or old, more and more collectors are researching works to buy online and expecting to communicate with galleries digitally—before, during, and after the fair.
Tip: For the best results, upload your works at least two days before the fair preview goes live. This means your booth can be shared with collectors who have early access and are the most eager to buy.
After the fair is over, your online booth will still be available for collectors to browse and follow-up on works they’re interested in.
The booth will also remain on the respective artists’ CV to provide additional information for those collectors who wish to learn more about a particular artist’s career.
Which Works Should I Upload?
Make sure to upload every piece you plan to bring with you to the fair. This will help you attract early attention from collectors preparing to attend the fair in person and expand your booth’s reach to a new, global network of collectors exploring the fair remotely.
Tip: Share more works without the extra cost. Each fair has its own guidelines on whether or not you can include additional works in your online booth that are not featured in your physical fair booth. If possible, we recommend adding additional works to your online booth that still fit the theme of your physical booth. This means you can share more works without the extra cost of transportation.
We recommend uploading at least five works to your online booth. Make sure all of your listings feature high-resolution (1000px) images. Review our suggestions for uploading artworks.
I’ve Uploaded My Booth, Now What?
- Make sure you’re set up to promptly reply to inquiries from Artsy users. Galleries with the highest conversion to sales respond within 48 hours, and many respond within 12 hours. Have questions about our listing options? Read Artwork Listing Best Practices.
- Share your online Artsy fair booth in your fair promotion campaign to your audience through newsletters, social media, or any other channels you plan to use.
- Add installation images of works as they appear in your physical booth.
- Ensure that you’ve synced your data with the Folio App. Review “Syncing Artsy Folio” for detailed instructions.
- Save time by using Shortlist to complete batch actions for a group of artworks, such as editing metadata, adding to a show or fair booth, requesting to publish, or unpublishing.
Artsy’s collections are commercially focused, curated selections of in-demand works that Artsy promotes on social media, in emails, and on the Artsy homepage. Focused on specific, in-demand inventory, galleries with works by artists with well-established demand in the marketplace may be able to be included in these collections.
Artsy features collections based on popular artist series, artistic movements, locations, media, and even colors. Browse our current collections and see FAQ About Collections for more context on how to get involved in Artsy’s collections.
Don’t see a collection that aligns with your program? Consider creating your own collection with an Online Exclusive Show.
Tip: Adding public pricing or Buy Now and Make Offer selling options can help boost your work’s placement on Artsy’s collection and artwork pages.
More Ways to Share Your Program
Consider your profile page on Artsy to be the north star you link to from your other channels (e.g., Instagram and email). Here are some ways Artsy partners promote their program with Artsy.
- Newsletter: Include a link to your current shows, featured artwork, or profile page in your newsletter.
- Instagram: Posting about your current show? Include a link to your Artsy show in your bio. If you have a verified account or 10k+ followers, you can also use the “Swipe up” feature on your Story to add links to your Artsy profile.
- Collector outreach: Reaching out directly to known collectors is still the number one reported driver of sales for galleries. Make transactions easy by sharing your Artsy profile with your network.
Your next step: Selling Your Works.