This article will walk you through Best Practices for Shows on Artsy.
If you'd like to learn step-by-step how to create an Online Show, this article will guide you.
Our team‘s recommendations for cover images and install shots for shows on Artsy:
- Light the space to the maximum, or with as much natural light possible. If that‘s insufficient, use Photoshop to bring exposure/levels up.
- Provide level, wide-angle shots from multiple perspectives, and capture several artworks in your space.
- Add a person for size reference (an anonymous back shot or a blurred moving shot will help keep the focus on the artwork, not the person)
- For online shows: you can hang the artwork on any wall and use that as a cover image. If using 3D renderings, use simple, wall-focused renderings to place artwork.
- Don't add graphic design or text on the cover image or install shots (it's redundant—everything about the show including your gallery name, dates and location already appears next to the cover image)
- Don't use a portrait-oriented artwork as the main cover image (it will appear cut off)
- Don't place artwork in 3D renderings that emphasize the room/interior and takes away from the artwork
Utilize the “About the Artwork” section
We recommend utilizing this section for artist bios, especially if your artist is young/emerging and does not have an official bio provided by Artsy or if you have not yet Added an Artist Bio. Here's an article on how to maximize this high-visibility section: How to engage collectors with artwork descriptions.
Cross-pollinate views by creating a group show: Create a group show, or pair your most-established artists with those who are young/emerging but important to the gallery to cross-pollinate followers/views and help emerging artists get more exposure.
PDFs are only visible in Artsy Folio
Keep in mind that the PDFs that you can upload under a show or artist within CMS as a "Document" are only available on Artsy Folio and not the Artsy website or mobile app. While additional information can be useful, it‘s not as important as making sure that your artist has a complete profile and each artwork has five categories and relevant metadata.
This article provides instructions on adding artworks to a show.