Pricing information is required in CMS for all For Sale artworks on Artsy. Why is this information so important? Years of inquiry data has indicated that works with pricing information get better, more qualified inquiries. Further, works with exact public pricing carry a 5x higher chance of conversion to sale.
Please note, artwork prices are not listed publicly on Artsy unless you select “Display Exact Price on Artsy in CMS.” Learn about the different display options for price information.
The screenshot below shows an artwork with exact public pricing:
Better, More Qualified Inquiries
Users who incorporate price into their artwork searches are likely browsing with purchasing in mind. These users are considering their budget, and want to find works that fit. In giving those collectors an accurate list of works that adhere to their budget, you are improving the inquiry process for both the collector and for your gallery.
Keep in mind that while there are many seasoned collectors on the site, Artsy also draws many first-time art buyers! These users can sometimes feel uncomfortable asking about price. Having pricing information available upfront helps to build collector confidence and drive inquiries to your gallery.
The most popular response to the Conversations Quick Follow-Up survey is “Asking Price is Too High,” with 44% of replies. Cut down on price confusion and frustration by adding accurate pricing information on all For Sale works.
In providing users with more information about the artwork and about the individual artist, you are allowing these users to better identify artists in their price range, thereby building collector confidence and likelihood to buy.