Read how Detour Gallery is using Buy Now and Make Offer to simplify its sales process.
From its founding, Detour Gallery has worked to support the careers of its artists. Its business model reflects that too: the gallery purchases works directly their artists and always seeks to keep overhead costs to an absolute minimum with only one full-time employee. More recently, Detour Gallery has also found even more success with Artsy’s new selling options, Buy Now and Make Offer.
“[Buy Now and Make Offer] have allowed me to sell in a much less complex way,” says Rune Egenes, registrar at Detour Gallery.
Adding Buy Now as a purchase option means orders can be processed instantly, while sales made via Make Offer typically complete in an average of just 12 hours. “So much time can be lost in the process of going back and forth with a buyer” Egenes explains. “This saves a lot of my time. People can make the commitment to Buy Now or Make Offer—it’s not intimidating for the buyer, they can just make a decision.”
Artsy’s new selling options have also made it easier for Detour Gallery to place their artists’s works. In fact, works with Buy Now or Make Offer selling options receive three times as much exposure as works with inquiries. “I don’t need to have 150 friends to get [a work] sold” notes Egenes.
Adding Buy Now and Make Offer selling options to works has allowed Detour Gallery to concentrate more on what matters most to them—empowering their artists to create. “It’s seamless and simple: you sell the work, you ship it, you upload the next one,” says Egnes.
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