November 2020: Your most-requested content

Hello,

With just a few weeks left in 2020, optimism for the year to come is growing in the market: China hosted two in-person fairs and auction houses are poised for an ambitious December. As collectors prepare for the holiday season and online spending remains at an all-time high, Artsy is here to help you finish your year strong.

Last month, you wrote in to share what you wanted to see more of in this newsletter. The most-requested topic was increasing visibility online. In collaboration with our gallery experts and curatorial team, I’ve gathered Artsy’s latest insights and information to help you stand out on Artsy and online in general.

Have more ideas and feedback about the Director’s Digest? Send a note to me via rebecca.tribble@artsy.net share your thoughts.

Artsy Curatorial Team on what collectors look for in your listings
Artsy’s Curatorial Team keeps close watch over online buying behavior. They’ve learned that collectors pay special attention to whether a work includes the artist’s signature and a certificate of authenticity on Artsy. This strategy works especially well for secondary market works. Update works
	What buyers want this holiday season
	Online spending is up 70% from last year and most consumers aren’t making plans to return to in-person buying any time soon. Our experts share the top three ways to engage with new and existing art buyers online this holiday season. Read on
Webinar: How to Meet the 2020 Collector Online
Last month, Artsy galleries wrote to us asking how to increase visibility and build trust with new customers online. In our latest webinar, panelists discuss building—and maintaining—collector relationships online. Stream now

Thank you,

Rebecca Tribble

Partner Marketing Manager