August 2020: A digital-first art market

Hello,

 

Although the online art market has grown steadily, digital strategies have historically played a supporting role to in-person events. Now, in the face of a pandemic, our industry has adopted a digital-first approach in earnest. In the past few weeks alone, Untitled, Art Online welcomed 60,000 visitors to the world’s first virtual reality fair; Phillips unveiled Articker, which tracks and scores artists based on their media presence; and art museums have taken to selling masks via Instagram. Here are some ways we think you can stay on top of these changes and find success in the online art market.

 

See Aeroplastics’s Artsy Viewing Room
Artsy partner Aeroplastics is showcasing its works with our recently launched viewing room feature. View the room
	Master gallery photography
	Are the images you’re sharing with collectors compelling enough to drive sales? Brush up on best practices with our article on photographing your works for online use. Learn more
Learn more ways to promote your works on Artsy
“With Artsy, our artists are in front of a world audience all the time, because there are people constantly around the world who are looking at Artsy,” says Jen Mauldin of Jen Mauldin Gallery. Read the guide

 

Thank you,
Dustyn Kim
Chief Revenue Officer

 

Image credits: Sung Hee Cho, Green Blossoms with Pink Stars, 2019. Courtesy of Opera Gallery. Filip Markiewicz, Euro Hamlet (Lars Eidinger & Fake Rembrandt), 2019. Courtesy of Aeroplastics. Installation shot of “ Spatially Speaking” at Tappan, 2016. Courtesy of Tappan. Elizabeth Power, Dolly, 2019. Courtesy of Flat Space Art.