Buy Now and Make Offer are the best ways to serve emerging and established online collectors.
According to the Online Art Collector Report, the first-rate online buying experience that Buy Now and Make Offer provide is critical to attracting new art buyers who might be intimidated by the art world—and to serving established collectors who are spending an increasing amount of their art budget online.
For starters, older, wealthier collectors value speedier, lower friction transactions that Buy Now and Make Offer enable. “Collectors who have been buying art for longer periods and who have higher budgets most frequently cited in their answers the speed and lowered friction of transacting online [as a reason for making these purchases],” writes Alexander Forbes, Consumer Marketplace Strategist at Artsy.
Buy Now and Make Offer also provides the simple, unintimidating experience that’s critical for attracting younger buyers. According to Forbes, “a third of online buyers with smaller collecting budgets and who are newer to the market said that buying art online is less intimidating than buying from a gallery, fair, or auction house directly.” For many of these collectors, buying art online is a gateway to further, higher-value purchases later in their lives.
Regardless of age, wealth, or art world experience, art buyers are coming to expect a world-class online shopping experience. “[Online art buyers] expect from the art world the same speed and professionalism they’ve become used to from the new cadre of digital-first brands that have gained their trust,” stresses Forbes. This means Buy Now’s one-click purchasing experience that allows them to act on art when the mood strikes, or the simple process of tendering a serious offer in seconds using Make Offer.
Buy Now and Make Offer are the best ways to serve emerging and established online collectors. Make a wide variety of your inventory available to these critical types of art collectors to maximize your odds of connecting with a buyer and realizing a sale.
Take Action
List more works with Buy Now and Make Offer. Go to your Artworks tab, click “Edit” on the desired work, and scroll down to “Selling Options.” Select Buy Now or Make Offer or both.