This article will provide an overview of the Conversations tab and inbox.
Conversations is Artsy’s direct-to-collector messaging tool in CMS. It enables you to manage inquiries, review collector profiles, and make offers all in one place. Designed to save you time and grow your collector network with ease, Conversations simplifies online communications for Artsy gallery partners.
All Artsy inquiries are sent to your regular email inbox and to the Conversations tab. In cases where you choose to respond to the inquiry by email, your correspondence will be reflected in CMS so that you have a record for future reference.
Note: The CMS Conversations feature is only available to year-round subscribing partners.
Accessing Conversations
To access your Conversations tab, first navigate to Artsy CMS. The Conversations tab is located on the white toolbar on the left-hand side of the page (below the Shows & Fairs tab).
When you have a new, unanswered inquiry you will see a small purple circle with a number in it. The number indicates the number of unanswered inquiries. If you have more than nine unanswered inquiries, the value will be listed as “9+” as seen above.
Inside the Inbox
Upon clicking on the Conversations tab, you enter the “Conversations Inbox.” This works like a normal email inbox.
At the top of the page, Artsy provides a description of the “Confirmed Buyer” tag. When a gallery has an inquiry from an Artsy Confirmed Buyer (ACB), the words “Confirmed Buyer” and a checkmark will appear beneath the user’s name.
The name on the left side of the inbox is the name of the collector who placed the inquiry. You then see a small thumbnail image of the work, a description of the inquiry, a brief look into the message, and the date of the most recent message. Scroll between pages of inquiries using the page numbers at the bottom of the screen.
“Update For” Flag
You may see a yellow “Update For” flag beside some of the conversations in your inbox. Artsy has a quick follow-up survey in place to get in touch with unresponsive users, and this flag indicates that the user has completed the survey.
If a user hasn’t replied to a gallery’s response within 48 hours, Artsy sends an automated survey to gauge the user interest level. User responses to the “Quick Follow Up” are shared with galleries via the Conversations inbox. Please note that these survey responses are only available in Conversations and are not delivered directly to your gallery email.
We encourage you to use the information collected in this survey to continue your conversation with the user. For example, if a user responds to the survey to confirm that they “found the asking price too high,” consider making them an offer for a related work at a lower price point.
If you don’t hear back after 3-5 days, send a follow-up. The Quick Follow Up survey sent by Artsy is just a nudge, not a part of your conversation. Sending personalized follow-ups to potential buyers is the most effective effort to continue the conversation and improve your chances of making a sale.