The art market is resilient. With another round of spring fair cancellations and a two-steps-forward, one-step-back approach to reopening globally, e-commerce sales continue to support and expand the market. Last year, we saw just how durable the industry is when e-commerce art sales exceeded that of general retail.*
This month, we’re sharing an interview with a collector who buys art exclusively online, as well as a brand-new digital marketing toolkit. Plus, discover a better way to manage your tasks in Artsy CMS.
We spoke with Elroy Shadrach, a London-based media manager, to learn how he went from admiring art at a distance to forging long-term relationships with galleries online.
Whether you’re just starting to plan your gallery’s digital strategy or simply want a refresher, this toolkit will help you master digital marketing.
Artsy’s new to-do list in CMS shows you exactly where to focus your efforts, prioritized by what’s most likely to bring you inquiries and sales.
Partner Marketing Manager
*Art Basel and UBS, The Art Market 2021, p. 212.
Image credits: Joanna Glazer, Red Angel, 2013. Courtesy of Allouard Gallery. Tony Tasset, Arrow Painting 17, 2015. Courtesy of Kavi Gupta.